What is Advertising Art & Design?

04-18-16 AAD

A large percentage of merchandising and advertising for modern promotion is done through the medium of Advertising Art and Design. The purpose of this course is to help prepare students for an entry-level job, or to prepare the student to advance into post-secondary training at colleges and art schools. Throughout the program, students will maintain a portfolio to promote their work and talent when they graduate. The major emphasis is on the basic principles of design: color, development of skills, exploration of media, and Advertising Art and Design practices. Special emphasis is placed on manual illustration and layout skills in the area of art production, technical features of design, layout and composition, and color theory. Students will prepare graphic and advertising projects from the idea stage through to pre-press using the current Adobe Creative Suite software (See www.adobe.com). 

Prerequisite:  Completion of the Art test for the Advertising Art and Design program.

For information on the opportunities available through this program, please refer to the "College Credits" and "Industry Certifications" links to the left. Watch this video to find out what a CPAVTS Education means for you!   

Program Objectives 

  1. Complete PA Dept. of Ed. POS (Program of Study)
  2. Complete NOCTI Competencies
  3. Obtain Industry Certifications (Adobe Illustrator, Photoshop, InDesign)
  4. Industry Visit (Level 1)
  5. Post-Secondary Visit (Level 2)
  6. Complete Internship

 

Level 1 

  • Orientation-Shop Procedures/Occupational Requirements/Research, Employability, Organizational Skills
  • Safety/Computers/Tools/Equipment 
  • Drawing &Illustration: Value Scales/Illustrations (Black/White, Color), Anatomy, Perspective, Weekly Sketchbook Assignments
  • Color Theory & Application: Structure of Hue/Intensity/Saturation, Color Wheel Design-paint
  • Digital Imaging: Adobe Illustrator-Vector Based Drawing Skills/Tutorials
  • Design, Layout, and Production: History of Advertising Design, Apply Elements and Principles of Design, Write a Creative Brief, Produce Thumbnails/Roughs/Comprehensives to Design Projects, Design Logos
  • Typography: Identify the Anatomy and Classification of Type
  • Professional Practices

POS TASKS:

  • 100s: Orientation
  • 200s: Safety
  • 300s: Drawing and Illustration
  • 400s: Color Theory and Application
  • 500s: Digital Imaging
  • 600s: Design, Layout, and Production
  • 700s: Typography
  • 900s: Professional Practices

Level 2

Certification: Adobe Illustrator

  • Orientation-Shop Procedures/Occupational Requirements/Research, Employability, Organizational Skills
  • Safety/Computers/Tools/Equipment 
  • Drawing &Illustration: Value Scales/Illustrations (Black/White, Color), Anatomy, Perspective, Weekly Sketchbook Assignments
  • Color Theory & Application: Structure of Hue/Intensity/Saturation, Color Wheel Design-paint
  • Digital Imaging: Adobe Illustrator-Vector Based Drawing Skills/Tutorials
  • Design, Layout, and Production: History of Advertising Design, Apply Elements and Principles of Design, Write a Creative Brief, Produce Thumbnails/Roughs/Comprehensives to Design Projects, Design Logos
  • Typography: Identify the Anatomy and Classification of Type
  • Professional Practices

POS TASKS:

  • 100s: Orientation
  • 200s: Safety
  • 300s: Drawing and Illustration
  • 400s: Color Theory and Application
  • 500s: Digital Imaging
  • 600s: Design Layout and Production
  • 700s: Typography
  • 900s: Professional Practices
  • Internship (3-Day Minimum)
  • Employability Skills Training

Level 3 

Certifications: Adobe Illustrator, Photoshop, and InDesign

  • Orientation-Shop Procedures/Occupational Requirements/Research, Employability, Organizational Skills
  • Safety/Computers/Tools/Equipment 
  • Drawing &Illustration: Value Scales/Illustrations (Black/White, Color), Anatomy, Perspective, Weekly Sketchbook Assignments
  • Color Theory & Application: Structure of Hue/Intensity/Saturation, Color Wheel Design-paint
  • Digital Imaging: Adobe Illustrator-Vector Based Drawing Skills/Tutorials
  • Design, Layout, and Production: History of Advertising Design, Apply Elements and Principles of Design, Write a Creative Brief, Produce Thumbnails/Roughs/Comprehensives to Design Projects, Design Logos
  • Typography: Identify the Anatomy and Classification of Type
  • Professional Practices

POS TASKS:

  • 100s: Orientation
  • 200s: Safety
  • 300s: Drawing and Illustration
  • 400s: Color Theory and Application
  • 500s: Digital Imaging
  • 600s: Design Layout and Production
  • 700s: Typography
  • 900s: Professional Practices

OPTION 1: Adobe Certifications (Photoshop, InDesign)

OPTION 2: Cooperative Education

 

 

Is it for You?

Students interested in applying to the program should like creative and abstract activities. This program relies on artistic ability, including drawing skills, and students will be required to bring their ideas to life in their designs. After graduation, the nature of a designer's work depends heavily on the type of work being done. For example, graduates may be employed at an advertising agency or office building, at a design studio, or working as a freelancer. Freelance work can be done for multiple companies or as self-employment. Deadlines are a staple of this field, and while commercial artists are under more pressure to meet these than salaried commercial artists (who typically work 40-hour work weeks), both types tend to work as necessary to ensure that these deadlines are met. Artists should also expect to spend most of the day sitting or standing at a workstation. Additionally, the following skills are necessary to excel in this program:

 

  • Good vision (either naturally or with correction), including color vision
  • Good eye and finger coordination
  • The ability to accept criticism of your work
  • Ability in creative art and design
  • The ability to perceive detail in objects, pictures or charts and to see differences in their shapes, shadings and measurement
  • Good, basic drawing skills
  • Reading comprehension (most material above 8th grade)
  • The ability to measure consistently down to 1/16 inch with a ruler

 For more information on this program's objectives, please refer to the "Task List" link to the left.

 

 

What's Next?

 

Employment Options 

* Salaries listed are PA state averages taken from www.onetonline.com and are accurate as of June 2016.

Multimedia Artists/Animators ($54,030)

Print Production Artist ($44,160)

Graphic Designers ($45,360)

Desktop Publishers ($38,990)

Photographers ($29,200)

 

 

Post-Secondary Studies

*Many employment options in this field require additional study.

HACC: Graphic and Interactive Design

Kutztown University: Graphic Design

Millersville University: Graphic Design

PCA&D: Graphic Design, Digital Media, Illustration

Art Institute of Philadelphia: Advertising