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Program Description
A large percentage of advertising for modern promotion and merchandising is done through the medium of Advertising Art and Design. The purpose of this course is to help prepare students for an entry-level job or to be viewed as a prelude for the student to advance on to post-secondary training at colleges and art schools. Students will prepare a portfolio throughout the program to promote their work and talent when they graduate. The major emphasis is on the basic principals of design, color, development of skills, exploring media and Advertising Art and Design practices. Special emphasis is placed on manual illustration and layout skills in the area of art production, technical features of design, layout and composition, and color theory. Students will prepare graphic and advertising projects from the idea stage through to pre-press, and will work closely with the Graphic Communications department in producing the printed product.
Prerequisite: Completion of the Art test for the Advertising Art and Design program.
If you apply for Advertising Art and Design you should like:
- Activities concerned with people and ideas.
- Activities of an abstract and creative nature.
You should possess:
- Good vision, either naturally or with correction, including color vision
- Good eye and finger coordination
- The ability to accept criticism of your work
- Ability in creative art and design
- The ability to perceive detail in objects, pictures or charts and to see differences in their shapes, shadings and measurement
- Good, basic drawing skills
- Reading comprehension (most material above 8th grade)
- The ability to measure consistently down to 1/16 inch with a ruler
Nature of Occupation
Commercial Artists may work alone or as part of a team under the general supervision of an art director at a company or studio. Many illustrators or commercial artists are freelance artists, this allows the artist to work at home and bill clients at an hourly rate. Working conditions may vary according to the type of art work being done, this could mean working in office buildings, department stores, art studios, advertising agencies, and printing or industrial plants. Artists spend much of their time standing or sitting at a drawing board, worktable or computer. Commercial artists usually work under pressure to meet a deadline.
Salaried commercial artists usually work a forty-hour week. However, overtime may be required to meet deadlines. Freelance artists and fashion illustrators may obtain seasonal department store work on a freelance basis.
Qualifications of the Graduate
Students completing the program would have the qualifications to start in entry level positions with printing establishments, newspapers, advertising agencies and manufacturing firms. Advancement depends on the individual artistic talent, creative ability and education.
Occupations Related to Advertising Art & Design Include
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· Web Page Designer
· Graphic Designer
· Magazine Designer
· Book Designer
· Package Designer
· Art Director
· Production Artist |
· Advertising Artist
· Layout Artist
· Poster Artist
· Novelty Illustrator
· Children’s Storybook Illustrator
· Medical Illustrator
· Desktop Publisher
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Wages & Employment Trends
Commercial & Industrial Designers Graphic Designers
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Location |
Pay
Period |
Median |
|
United States |
Hourly |
$25.04 |
|
Yearly |
$52,100 |
|
Pennsylvania |
Hourly |
$19.10 |
|
Yearly |
$39,700 |
|
Harrisburg-Lebanon-Carlisle, PA |
Hourly |
$23.35 |
|
Yearly |
$48,600 | |
|
Location |
Pay
Period |
Median |
|
United States |
Hourly |
$17.75 |
|
Yearly |
$36,900 |
|
Pennsylvania |
Hourly |
$15.31 |
|
Yearly |
$31,800 |
|
Harrisburg-Lebanon-Carlisle, PA |
Hourly |
$16.81 |
|
Yearly |
$35,000 | |
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